Vertoro believes the bio-based economy will require a platform product, being a crude oil, which can be readily transported over long distances, at low cost, and by means of existing assets (e.g., pipe lines, tankers). As is the case for any nascent boom market, the first company to establish sufficient scale with their platform product, say 1 million tons per year or so in this case, is the most likely also the company that will set the standard for downstream “app” developers. Ensuing network effects will further add to market strength. Speed is critical; it’s a race… (click on image to read full story on biobasedworldnews.com)
https://www.biobasedworldnews.com/expert-view-vertoro-the-google-android-of-the-bio-based-economy